Reigning Fury

Reigning Fury

Fitness meets Fashion and a company that gives back!

Reigning Fury is a new fitness-wear brand based in California, featuring trendy, high-quality fitness wear made with a Brazilian fit and lux fabric. Their slogan, “Crafted with Passion, Styled by Vanity. Extreme Fashion for the Active,” couldn’t be more accurate in describing the fit, feel, look, and function of each carefully designed and crafted piece. Ed, the founder and lead designer of the company, explained to me that he wanted to create a line to uphold the most grueling of sweaty workouts while simultaneously providing a fashionable flare fit for shopping, running errands or meeting friends for brunch.

Putting them to the test!

I put a few of his pieces to the ultimate test and here is what I found. Pictured below, I am wearing the Khione Long Top in camo (also offered in black) where I performed an intense functional fitness workout with plyometrics, sled runs, pull-ups, plyo push-up combos and trained my ‘Fitness Routine’ skills (after all, I am an IFBB Fitness Pro). This top was incredible! The built-in support bra is very compressive so I didn’t need to wear an additional sports bra underneath. The back of the top has cut-outs all the way down to the bottom of the hem, keeping me cool and providing optimum airflow. The material is moisture-wicking, four-way stretch, and super soft. Reigning Fury also stitches their logo on the outside of the fabric and prints the size on the inside, a unique feature that allows them to do away with annoying tags that stick out of your clothing.

The “Stardust” outfit for “Pinktober”

Reigning Fury is a company that gives back!!!  For the month of October, in honor of breast cancer awareness, a percentage of EVERY Stardust outfit sold will be donated to the Orange County Chapter of the Susan G. Komen Foundation on behalf you, the customer. Reigning Fury cares about giving back and making a difference in communities while keeping health, fitness and fashion at the forefront.

More than just fitness wear…

Reigning Fury is NOT just about fitness wear. They take pride in developing unique items for a wide variety of sports, fitness, active lifestyles, and fashion. For example, check out this dope “Sick Pack,” a backpack that can double as a shoulder bag or duffel bag, the most versatile do-it-all product in the market. From the gym to class or work, backpacking, hiking, shopping, or travel, it transforms into several different styles with just a few simple adjustments.
Boxing gloves? Yup, they’ve got them! Hats and caps? They’re there too, as well as trendy logo gear and mens apparel. It’s ALL there! So head over and check them out at: and give them a follow in Facebook and Instagram.

Images shot by @om_arrr and @zrich_productions

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